Why should I market your product?
Interesting post over at GapingVoid about making your product something that people want to talk about.
I enjoy reading Hugh’s blog, often entertaining, if a little eccentric, but this is one spot on post. Talking about viral marketing if you ask me.
What do you have to do, to get people, those you are trying to sell to, to talk about your product and spread the word about it?
Hugh does it very well with English Cut, his T-Shirts (of which I am a proud owner of :P) and the wine brand that I can’t remember how to spell (Hey Hugh, bit of a barrier there, how can I write about it if I can’t remember how to spell it? heh).
I’ll use another example, more in the common world that people outside of the Internet and blogs will know of. A film, that jsut so happens to be my favourite film, The Shawshank Redemption.
It is now a very popular, well known film, that according to one of those “Top 100″ shows on Channel 4, is about the 3rd best film ever!
But it wasn’t launched with a huge Hollywood burst of marketing or anything, I don’t imagine it broke any box office records in some ridiculously short period of time. Instead, people saw it, liked it, thought it was a good film, and went away and told other people about it. They of course then went and saw it, and did the same. In the Channel 4 programme I mentioned, Mark Kermode, relatively well known film critic mentioned that it’s popular and well liked, not because it’s had advertising splashed everywhere for months, but because it’s a genuinely top notch film that gets to people.
It makes them want to tell a friend to go spend some money to rent it or buy it to watch it. Or perhaps to get them to buy the Stephen King story it’s based. How do you make people want to do that about your product?