Don’t just know I exist, remember I exist
Picked up on a post from an educational blog at eLearningpost about how we develop preferences.
Talking about another article itself, it’s suggests we prefer things that we remember over things we just know about.
The post is finsihed off with
To put it simply, if we have story to tell about the item, we are inclined to prefer it. Not a bad marketing mantra if you think about it.
That’s a great line, and links right into some of the things Hugh’s on about over at GapingVoid with his posts like what’s their angle?
Great to see education and marketing come to the same conclusion on something 