A comment ALL web site owners should think about in relation to their web site, as part of a discussion at Cre8asite in Persuasion Architecture and the Art of Agreement for Website Success

Historically site design (and content) decisions have been made to satisfy the marketer’s view of how they should present themselves. Recently some people [...]

In the years I’ve been learning and practising web design, I’ve always thought about making a site ‘effective’.
Over time, I think my idea on what constitutes an effective site has changed and been refined, so I thought I’d document the kinds of things that make a site ‘good’.