Why does your website work like it does?
A comment ALL web site owners should think about in relation to their web site, as part of a discussion at Cre8asite in Persuasion Architecture and the Art of Agreement for Website Success
Historically site design (and content) decisions have been made to satisfy the marketer’s view of how they should present themselves. Recently some people have decided to make decisions to please the Algo’s above all else. I think WFYCTB challenges us to make these decisions as if we’re trying to please only the visitor - which we should be!
If you try and force people to interact with you in the way you decide only, then you could be missing out on a great deal of business. Different people do thing differently, some of them don’t care for your marketing speak, or your branding. They just want a good service they can use and which enables them to achieve their goals. Which may mean they need it to work differently to the way you force them to use it.