I don’t follow SEO practices and techniques overly closely.  I pick up on the general things, and attempt to keep my general knowledge on the subject up-to-date, but I’m no hard core SEO fan.

So when Rand talks about going over a topic again, I realise I missed it in all previous cases anyway!

It’s something I would usually have gone along with as a good general thing anyway, but Rand’s premise is that it’s better to get a whole load of links to your domain as a whole, instead of using the practice of collecting a load of links to a page that in turn points to you.

Content on a well-linked to domain often outranks far more relevant or individually well-linked-to content on other, less linked-to domains.

You can get to a point where new content, with no direct links, on a well linked to domain, can out perform other pages on similar topics with more direct links, but a less well linked to domain overall.

If a domain is well linked to generally, it gains trust, and a page on a trusted site will find it needs less direct links to gain visibility.

In a search for 24 season two, Amazon.com’s page, with less than half the external links and lower direct relevance than Fox’s 24 page is ranking #1. In fact, there’s almost a dozen big-name domains with few external inbounds ranking ahead of the official page.

I don’t think I would ever have gone to the extent of having seperate domains to use for link building, that then in turn link back to my main site.  It sounds like a diluting factor anyway to me.

This entry was posted on Thursday, March 8th, 2007 at 12:30 pm and is filed under Marketing, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.